When it comes to getting the word out about their organizations, the first things many nonprofits think of are marketing and advertising campaigns—followed by endless meetings on how they're going to raise the funds to pay for them.
They seldom stop to look at the low-hanging fruit just aching to be picked, namely word-of-mouth opportunities to tell their organization's narrative to those closest to them in their homes, neighborhoods, and communities.
But I'm getting a bit ahead of myself.
