The world is inundated with sales tools: worksheets, playbooks, sales scripts, software, brochures, and so forth. But all of those sales tools put together are insignificant if you
don't have the intellectual and emotional tools that truly create
success.
Here are seven sales "tools" you need to develop:
1. Patience
If you're patient, you let customers decide at their own speed. You
realize that nobody ever got a plant to grow faster by pulling at the
leaves of a seedling. If you lack patience, you'll be frustrated
whenever things take longer than you'd like. Customers will sense your
frustration and hesitate to buy.
2. Commitment
If you're truly committed to both your customer's success and your
own success, you'll do whatever it takes (within legal and ethical
bounds) to get the job done. You'll banish all thoughts of ever giving
up. If you lack commitment, you'll consistently fail to follow
through–and will often drop the ball at the worst possible moment.
3. Enthusiasm
Enthusiasm is contagious: If you're enthusiastic about yourself, your
firm and your product, your customers will "pick up" your enthusiasm
and believe in your ability to improve their lives. If you lack
enthusiasm, however, you'll always find yourself surrounded by naysayers
and endless "objections."
4. Curiosity
Curiosity is essential to growth–and if you're growing as an
individual and a professional, you'll spend time each day learning
something new to better serve your customers. You'll read books, listen
to audio training, take courses, and network with peers. If you're not
growing, your ideas will become stale; your career will languish and
your ability to compete will slowly drain away.
5. Courage
If you've got courage, you take the necessary risks to expand
yourself and your business into new areas–even when you're facing
enormous odds. You'll see setbacks as learning opportunities rather than
failures. But if you lack courage, you'll freeze up when things get
weird, turning small failures into big ones.
6. Integrity
If you've got integrity, there's no disconnect between your stated
purpose and your real motivations. Because there's no hidden agenda,
customers sense the honesty and feel comfortable working with you. If
you lack integrity, however, customers will have a nagging feeling that
something is "not quite right"–and tend to balk rather than buy.
7. Flexibility
Life is all about change; nothing stays the same. If you've got
flexibility, you can observe what's working and what's not and change
your approach to match changing circumstances. If you lack flexibility,
you'll pursue brittle strategies and tactics long after they've ceased
to work.
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This post originally by Geoffrey James for Inc.com