1. Presentation should be your priority. It goes without saying that the whole point of a profile is to put you/your business in the best possible light, as it will be your first impression to all potential employers, as well as clients and business partners. Having a good profile page can make you stand out from the crowd before contact is made.
2. You can use targeted keywords in your headline. By using very specific words on your professional headline you will be able to draw in companies that are searching specifically for what you can give them. This means only people related to you find your profile when they conduct a search.
3. You should maintain professionalism with all contacts. Although LinkedIn is a social network, it is important to maintain a certain level of professionalism with both friends and clients. You want potential employers to consider how professional you will be in a working environment and this allows them to see this prior to an interview.
4. You can do targeted research. You can search for targeted keywords to find companies relevant to you. Once you’ve found a company’s profile you can conduct research on them, and find people who could possibility introduce you to hiring managers (if you’re looking for work) and key decision makers (if you’re in B2B sales).
5. You can promote your profile. You can use websites, blogs, social media, email, business cards and even stationery to promote your LinkedIn profile using the LinkedIn badges. This will point people towards your professional profile and give people and organizations a chance to learn more about you.
6. Another great thing unique to LinkedIn is that you can see who has viewed your profile. You can respond by looking at their profile, and if you like the look of things, respond accordingly.
7. Do not lie on your profile. This is something that many people do to make them more attractive to employers and recruiters. At the end of the day, an employer will often find out if you’re lying about your qualifications, so it’s a lot easier to just be truthful from the start. And it’s the right thing to do!
This post originally from OpenChoiceIT.