Why Startup Founders Need to Talk to Customers [Video]



Lean Startup Machine is a weekend-long startup competition, as well as a workshop for educating entrepreneurs on lean startup best practices. Founded by NYU business school drop out Trevor Owens, Lean Startup Machine plays host to a list of tech royalty, who come in to advise participants and teach teams how to understand their customers, quickly build, validate or invalidate their initial assumptions and then persevere or pivot, based on that feedback.


In this interview to learn how Lean Startup Machine has helped participants figure out if their ideas are valid and pivot if they’re not. Owens elaborates on why he feels that sometimes the best way to give entrepreneurs a dose of reality is to kick them out of the building and what he looks for when reviewing applications for his program (hint: demonstrate that you’re truly dedicated to being an entrepreneur).
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 This video from Venture Studio, in association with Mashable, which is brought to you by Square1 Bank. The show is hosted by Dave Lerner, a 3x entrepreneur and angel investor.