Message It—How to Make the Most of Your Facebook Timeline Page [Part 2]

Your Facebook cover photo is prime real estate, so it better be good.
Photographs have incredible power in their ability to draw us, almost sub-consciously, into stories. And it seems that digesting visual content, rather than the narrative content we’re more used to, allows us to engage a bit more freely and fully than usual.

The new Facebook template invites brands like your organization’s to place a large “cover photo” at the top of the page, up to a size of 851 x 315 pixels. That’s about 70% of the screen on my huge iMac screen, which means it could cover up to 80% of the vertical space of the average laptop. That doesn’t leave much space to view other elements on the page, so you have to make it rich and ultimately engaging.

Your Nonprofit’s Facebook Timeline Page: Checklist for Connection [Part 1]

If you haven’t started on Facebook yet, this is a great time to dive in (and it is the place to start with social media—with the potential to be a second website for your organization).

Even if you aren’t really launching publicly yet—as you’re still working on your marketing plan or have determined that social media isn’t yet a priority channel for your organization—get your feet wet now so you’ll be ready to go 100 m.p.h. when you have to.