This Kickstarter for Startups Will Trade Equity for Funding

Kickstarter may have provided millions of dollars in seed funding for startups such as Pebble Technology, but the company — which has raised more than $200 million for 22,000 products — has no intention of becoming a crowdfunding hub in the literal investment sense.

“We’re not gearing up for the equity wave if it comes,” Kickstarter co-founder Perry Chen said in a recent interview with GigaOm. “The real disruption is doing it without equity.”

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